Trail Calendar is still working to find ways to build critical mass in many locations. To that end, we realize that the best way to promote Trail Calendar is by promoting the activities posted on the site. (We define critical mass as having enough activities in an area so that visitors in that area are likely to return.)
So here are the ways we will be activities that users post on our site.
1. Of course, we’ll start by featuring those activities on our site. Trail Calendar’s Google pagerank was recently bumped up to 3 and we’ll continue to find ways to increase traffic. All posted activities are immediately added to Trail Calendar’s sitemap, making it easy for search engines like Google to find those activities.
2. Each activity has a link to the user’s Trail Calendar profile. So if you fill out your profile with a link to your website, each activity you post helps to build the pagerank of your own site.
3. We tweet all posted activities on Twitter. Although we only automated this system recently, we already have over 500 followers and are adding more daily.
4. In addition, we are now running Facebook ads that target users whose interests include specific outdoor activities, and who live in the areas where activities are posted. In short, this means that when you post activities in your area, we will run Facebook ads that target users in that area.
5. We also provide additional ways for you to promote your own activities. For example, once you’ve posted your activity, use our social networking and Google +1 buttons to get the word out about your activity.
At Trail Calendar, we believe there is room for our website to play an important role in bringing together outdoor enthusiasts. But we recognize that the best way to promote our site is by promoting the activities that people post on it.

